THE INSIGHTS HUNGRY BRANDS WANT IN THEIR INBOX
Bear Bites is your monthly dose of smart strategy, behind the scenes creative thinking and brand behavioural insights (not boardroom assumptions) from over 20 years of building brands people can't stop thinking about.
Join Bear Bites
Monthly insights on branding, marketing and creative thinking.
INSIGHTS THAT BITE
What is bear bites?
Bear Bites gives you a no fluff take on what's going on behind the best brands.
Every month we explore what builds brands, from the messy realities on the front lines to conversations with the people shaping the industry, all fuelled by an obsession with behavioural science.
Some issues dive straight into strategic thinking, others explore creativity, inspiration, culture and consumer psychology.
If that sounds like the kind of conversation you're craving, you’re our kinda people.
WHAT'S INSIDE
Every bite delivers a mix of these four things
01
The Thinking
The ideas that define how we build brands. From consumer psychology and positioning to creativity, culture and the behaviours people rarely notice but always respond to.
02
The Impact
Why the blood, sweat and tears pays off. How brand and design thinking transforms businesses. Because ultimately, stronger brands drive stronger businesses.
03
The Pioneers
Conversations with the founders, CMOs, and creative leaders building brands worth watching. Candid, direct, and worth taking up your lunch break.
04
THE EVENTS
Get in before everyone else.
Be first to hear about White Bear events, webinars and new white papers, plus People Like Me gatherings. Get the dates before tickets go on sale and first dibs when spaces are limited.
RECENT INSIGHTS
A few things we've been chewing on
Practical lessons on branding, positioning, creativity, and growth from the trenches of building memorable brands.
01
SCALING UP, STANDING OUT
What happens when a cult favourite starts reaching the mainstream? We unpacked the branding decisions behind Bold Bean's growth.
02
WHERE FOOD MEETS FANDOM
A look at the partnership between Sessions and Netflix, and why the strongest brands create worlds people want to be part of.
03
BRAVE BRANDS THRIVE
From Nightclub Cola to National Brand, Dave and Dalston Soda’s founder, Duncan, discuss changing consumer expectations, regulation and a long-term focus on health without sacrificing flavour
YOUR EDITOR
Hi, I'm Kelly
Part entrepreneur, part creative, part professional plate-spinner, I've spent the last decade building brands, growing an agency and learning more lessons than I'd care to admit. Bear Bites is where I share them.
I founded White Bear to help brands break the mold. Since then, we've partnered with everyone from ambitious start-ups like Zoe and Bold Bean to big guys like Danone, Red Bull and Netflix, helping them grow with strategic thinking, creativity and a healthy disregard for convention.
Today, White Bear is an award-winning brand agency helping ambitious businesses build brands that people remember, while I’m also building a community called People Like Me, for women in marketing who are done with networking theatre.
But Bear Bites isn't just my perspective. Every month, my amazing team and a brilliant network of experts, founders and creative leaders help unpack what effectively builds brands.
The honest stuff. The messy stuff. The ideas, mistakes and lessons we wish someone had shared with us years ago.
WHAT PEOPLE ARE SAYING
Why this community matters
From replies, DMs, and conversations we've had. This kind of feedback keeps this worth writing
“Branding is not a thing you do once, it's a continuous journey and News Bites from White Bear keeps me on top of what's going on in the creative world of food and drink branding, plus they organise high quality events.”
“White Bear transformed not just our brand, but our business strategy. What sets them apart is their ability to turn customer insights into powerful creative that resonates with our audience. ”
“What I love about with White Bear is their mix of creative flair and commercial logic. They know how to build a brand that stands out beautifully while making sense in the grocery landscape.”
ONE LAST THING
Make your brand unforgettable
The White Bear phenomenon tells us that once an idea gets planted in someone's mind, it's impossible to stop thinking about it. That's the kind of branding we’re obsessed with. Join Bear Bites for monthly insights on building brands that stick in your mind.
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